Explore our inner workings and well thought out methodology specifically designed for Lead Generation in the Financial and Risk Sectors.
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Ultimate sophistication lies in simplicity, and our value proposition is simple:
We have developed our methodology to support the need of business growth through quality sales opportunities.
To allow for our successful methodology we’ve designed our approach around the five absolutes for Lead Generation in the Finance and Risk industry – Awareness, Trust, Thought Leadership, Human Touch and Nurturing.
A recent Deloitte/RFS survey showed that trust is the biggest influencer with regards to making investment or insurance decisions with an 88% weight factor.
Second by quite a margin was expertise with 27%, reliability 21% and professionalism 18%.
Our Methodology stimulates the top three factors of decision making with our “trust through education” approach in opposite to industry standard of “trust through experience” approach, turning the thinking of traditional marketing on its head.
Cold Calling is Dead.
It is brand damaging: 1st impression is an annoying call center agent, with an annoying script (we all know the feeling).
It is scripted: Scripts do not allow for accurate needs establishment, it’s personal, relational capital is gold, and call centres miss it completely
Zero authenticity: Because it becomes a repetitive task, agents sounds like a robot, with no passion, understanding or emotions.
Why not DIY?
WE ALL CAN ADD, BUT WE RATHER LEAVE IT TO THE ACCOUNTANT
Sales lies in numbers. Consistency is Key.
Just to name a few of the very well known sayings, and we all know, when you get busy selling or closing deals (operational “distractions”) you stop doing the ground work.
How much time do you think you really spend on outreach activities every day?
Maybe every month?
When you get busy with actual sales or operations, you don’t have time to hunt for prospects.
We will allow you to focus on your core strengths, while outreach and conversion are our genius areas.
We are in the loop with all the latest tends and methods of conversion, that is why we are the professionals.
When you outsource this function, the responsibility is removed from your shoulders to get results.
We will be accountable for performance and KPI’s, not you or your staff, which negates stress and HR issues.